The Service

International student recruitment is a highly complex process and different strategies have to be adopted for different target markets. What might be a viable strategy for a particular Country might not work at all for another as is often learnt by institutions through the process of trail and error. Institutions end up spending huge sums of money in developing international markets but often fail as they do not understand the underlying dynamics of how each market functions.

The GKF team has a thorough understanding and experience of international markets and how to yield the best result from each in order to derive the desired result. We are so confident about our strategy and service that we provide you with the GKF assurance.

In order to make international student recruitment successful and sustainable, GKF works on a multi-level marketing approach which includes the study of:

  1. The Programmes on offer – The very first step is to understand the programmes on offer for international students and advise on any changes or tweaking required to fit the needs of the international student market.
  2. The Brand – The second step is to understand the brand and its global positioning based on which we create a strategy for brand visibility and recognition throughout the target markets.
  3. The Processes – The third step is to understand the processes used by institutions to cater to international students and agents. This aspect is often ignored by most institutions as there is an underlying assumption that the current processes are conducive to all markets which is not always the case. We find that adapting the process to optimise services for students and agents holds the key to a successful international recruitment strategy and we work very closely with the institution on refining this process.
  4. The awareness – The fourth step is to devise a strategy for market specific awareness. Different strategies are adopted at this stage depending on several factors such as budgets, International visits, market feedback, sponsorships, etc.
  5. The recruitment – The fifth step is the actual recruitment. This is often a two- pronged approach. One is direct recruitment and the second is through the network of agents. Both have to be mobilized hand in hand to generate the desired result.
  6. The Support – The sixth step is to provide students with support such as airport pick-up, opening a local bank account, budget accommodation, food preferences, inculcation of soft skills, discounts on local travel, part-time job support, etc.
  7. The feedback – The last step is to take feedback from the students to understand where the processes could be further honed to better the international student experience. A high percentage of future students would yield from word of mouth and it is very important that students recruited have a worthwhile experience as they will be the brand ambassadors for the institution.
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